Small businesses investing in mobile apps need to make sure their apps are used regularly. Otherwise, it’s a massive waste of money and time.
This means incorporating features that customers will use everyday, such as loyalty features, digital coupons, contests, shopping, RSS feeds, blogs, and push notifications. These are proven to bring customers back, they continue to create mental impressions, and increase revenue.
Customers love convenience as well as an opportunity to save money. This is one reason why offering your products and services through an app is to your advantage. Patrons can order at any time, from any device, from anywhere in the world! I love the convenience of paying bills securely through my app or even shopping while sitting on the beach, however we all need to and love to eat and that's one reason why restaurants are riding the wave.
Mobile phone and app usage is constantly increasing. In the fourth quarter of 2012, consumers spent approximately 23 hours per month engaging with their apps. That number rose to just over 30 hours in 2013 and nearly 37.5 hours in the fourth quarter of 2014.
According to a Nielsen report released last month, consumers use less than 30 apps a month on an average, however the time consumers spend with the apps has continually increased by 63% over the past two years. That's huge!
Informational apps are simple, direct and to the point. Think banking or transit schedules. They’re not flashy but provide exactly what you need to know. Small businesses can incorporate informational aspects but also include a stylistic flair not found in most apps that are similar.
Building a strong app for your business that incorporates these points will transform your customer relationships and grant your foothole in the industry. One of the services we provide is a monthly "check up" to assess and re-evaluate your potential staying power.